01Who we are
PHONEPRIME ("we", "us", "our") operates the website phoneprime.online and provides independent phone upgrade quotes, solutions and information to customers in the United Kingdom. For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, PHONEPRIME is the data controller responsible for your personal data.
02Data we collect
We collect only the information we need to provide our service. This may include:
- Contact details such as your name, telephone number and email address when you call or email us.
- Upgrade information you choose to share, such as your current handset, approximate contract dates, monthly spend, data usage and preferences for your next phone.
- Call records including the date, time and duration of calls, and notes made by our advisors to support your enquiry.
- Technical data such as IP address, browser type, device information and pages visited, collected automatically when you use our website.
We never ask for your bank card details, online banking passwords or account PINs over the phone or by email.
03How we use your data
- To respond to your enquiries and provide phone upgrade quotes and advice.
- To compare handsets, plans and upgrade options that suit your needs.
- To follow up on an enquiry where you have asked us to.
- To improve our website, service quality and advisor training.
- To comply with our legal and regulatory obligations.
- To send you service updates or offers, only where you have given consent. You can opt out at any time.
04Lawful basis for processing
We process your personal data under one or more of the following lawful bases set out in Article 6 of the UK GDPR:
- Consent where you have agreed to us using your data for a specific purpose, such as marketing.
- Contract where processing is necessary to provide the service you have requested.
- Legitimate interests such as running and improving our service, provided your rights do not override those interests.
- Legal obligation where we must process data to comply with the law.
05Sharing your data
We do not sell your personal data. We may share it only with:
- Trusted service providers who help us operate our business, such as telephony, hosting and IT support providers, under strict confidentiality agreements.
- Third-party providers you ask us to refer you to, and only with your permission.
- Regulators, law enforcement or other authorities where required by law.
If any data is transferred outside the UK, we ensure appropriate safeguards are in place, such as adequacy regulations or the International Data Transfer Agreement approved by the Information Commissioner's Office.
06Cookies
Our website may use essential cookies to make it function properly and, with your consent, analytics cookies to help us understand how visitors use the site. You can manage or disable cookies at any time through your browser settings. Blocking some cookies may affect how the website works.
07Data retention
We keep personal data only for as long as necessary for the purposes described in this policy. Enquiry and call records are normally kept for up to 24 months, unless a longer period is required for legal, accounting or regulatory reasons. When data is no longer needed, it is securely deleted or anonymised.
08Data security
We use appropriate technical and organisational measures to protect your information against loss, misuse and unauthorised access. These include encrypted connections, access controls and staff confidentiality training. While no system can be guaranteed completely secure, we work hard to keep your data safe.
09Your rights
Under UK data protection law you have the right to:
- Access the personal data we hold about you.
- Ask us to correct inaccurate or incomplete data.
- Ask us to erase your data in certain circumstances.
- Restrict or object to how we process your data.
- Request a copy of your data in a portable format.
- Withdraw consent at any time where processing is based on consent.
To exercise any of these rights, contact us using the details below. We will respond within one month. If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.
10Children's privacy
Our services are intended for adults aged 18 and over. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it.
11Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review it periodically.
12Contact us
If you have any questions about this policy or how we handle your personal data, please get in touch: